About Success Bully

Helping high-functioning women stop performing and start thriving — with softness, sovereignty, and a little side-eye for the patriarchy.

Keita Williams is a licensed hypnotherapist, leadership strategist, and professional butt-kicker for high-achieving women who are secretly tired of performing for their worth.

As the founder of Success Bully, she helps brilliant, high-functioning women stop chasing gold stars and start leading from joy, softness, and actual self-worth — not spreadsheets and self-doubt.

Keita doesn’t do hustle worship. She doesn’t hand out productivity hacks. And she definitely doesn’t think your calendar should be a trauma response.

Her 8-week flagship experience — The Performance Identity Plan (PIP) — blends neuroscience-based hypnotherapy with sharp coaching and unapologetic compassion. The goal? To help you stop white-knuckling your life and finally trust ease, alignment, and success that doesn’t require you to bleed for it.

She’s worked with global giants like Salesforce, Microsoft, and Facebook. She’s led transformations in over 25 countries. But she’s most proud of the quiet revolutions she’s sparked inside the women who’ve decided to lead, love, and live like their joy actually matters.

Self-worth is not a reward. It’s your starting point.

And Keita’s the woman you call when you’re ready to stop asking permission to feel good in your own damn life.